The Most Crucial podcast is hosted by 104.9 The Edge's Night host Mark 'Franchise' Frankhouse and is recorded throughout the month. Mark is joined in person or over the phone with Local, National, and even International musicians, writers, actors, and people from all sources of entertainment. The show appeals to those who grew up during the "Xennial/ Millenial" era where Nickelodeon, Mtv, Nu-Metal, Cheesy Horror films, "Attitude Era" Wrestling, and all around 80's & 90's fun reigned supreme, while also dabbling into different topics from that, and other eras as well.

I sat down with a local Pop-Punk/Alternative band called This Is Not The End. We talk about the impact local venues have made on their band, how they came together to eventually record their debut album, Grin And Bear It, and we also debut a song from the album titled, Take You Home. They have a FREE SHOW coming up at the Music Factory January 11th in Battle Creek. We'll be out there as well so come kick it and experience new music. ENJOY