One of Michigan's biggest brands salutes one of the state's biggest supporters.

Following his February 10 death at the age of 87, Michigan hero Mike Ilitch was honored by Michigan automaker Chevrolet. This just might bring a tear to your eye.

Chevrolet via Facebook

Tributes with a brand name attached can be tricky but, if you ask me, this was very well done- much like Chevrolet's mourning the passing of Prince in 2016.

Chevrolet via Facebook

Bonus Video: Virtual tour of the North American Auto Show in Detroit 2017